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Posted by on Jan 21, 2015 .

In 50s and black and white colours became highly fashionable. It was a part of the image of an elegant upper-class lady. Beside trendy trapezium-shape furcoats, white-colour fox, mink and ermine fur coats were widely worn at that time. Another feauture of that period was large collars and cuffs as well as combined fur coats. For example, ocelot or beaver fur coat in combination with lynx fur collar, or karakul fur coat with sable and mink collar and cuffs. By the way, one of the most interesting trends of that period was that glamorous women often wore black fur coats in the daytime and, on the contrary, they wore white clothes when it...

Posted by on Nov 21, 2014 .

The 1950s were experimental years of fur fashion. They mark the onset of leopard fur and leopard print fashion. Short fur coats, mink fur wraps and waisted astrakhan fur coats also came into fashion at the time. Fur coat fashion became highly elegant and womanly. The 1950s witnessed models parading down catwalks wearing fur coats of the most prominent fashion houses and mink fur wrap showed off in Dior collection. The French introduced a coat made of ocelot fur in their “Revillon” collection and “Deanfield” from London presented a leopard fur coat. Meanwhile “Chanel”, keeping up with them, designed a sheepskin fur coat dyed...

Posted by on Nov 07, 2014 .

Part 10. Post-war period

During the post-war period fur products were as fashionable as in the war-time; however, as a result of the war and economic downturn, both demand and supply declined. Just in the war time and post-war period, a new consumer class emerged, i.e. women working in highly paid wartime industries. They could afford to purchase fur coats themselves without expecting that their husbands or their beloved ones will please them with such luxurious presents.

Actually, two classes of fur customers could be distinguished at the time, i.e. a provincial middle-class housewife wearing less expensive fur coat which, in...

Part 9. Period of the 2nd World War

During the 2nd World War international trade was forbidden in most of the countries, making influence on fur fashion as well. The countries which had previously imported fur, in order to satisfy the market demand, during the said period had to resort to their own resources. For instance, in Italy leopard fur was replaced by rabbit, sheep, beaver fur and even certain types of mouse fur. The situation in France and England was similar. Thus, fur fashion also had to transform and adapt to the changed social and political situation; still, we cannot say that fur fashion in Europe decreased. At that...

At the beginning of the 20th century, fur fashion was steadily developing with fur prices going up. At the same time designers’ imagination was also expanding when designing and experimenting with new, interesting models. Fur coats were typically sown of ermine or otter. At that time short fur coats and fur cuffs came into fashion. Using animal heads and tails as outfit accessories was highly fashionable as well.

Women skirts were getting shorter and fur cloaks were getting longer.


It is worthy to mention that the new century witnessed the issue of first fur magazines and catalogues.


Persian lamb fur...


The close of the 19th century and the onset of the new century in France were featured by the appearance of first boutiques. At the very beginning of the 20th century, fur products were demonstrated by real models.

Fur items became extremely trendy in France before the 1st World War. The glamorous fashion exhibition L’exposition Universelle, held in 1900, was distinguished by the demonstration of fur coats. For example, Paris fashion exhibition “Exposition Universelle” witnessed demonstration of a wrap sown from fur of 300 minks, created by the fashion designer Jeanne Paquin.

Paquin day dress, 1903...

Posted by on Sep 18, 2014 .

Even though fur clothing was not so fashionable in the middle of the 19th century as it waspreviously, there, various fur accessories came into fashion. This period is characterized by trendy accessories most commonly sewn of sable, ermine, marten and otter fur. At the end of the 19th century women were fond of perking themselves up with fur scarves,muffs and wraps.

Fur, most often that of ermine, decorated rims of popular silk wraps ofthat time. Long cloaks generally trimmed with Persian lamb, Canadian sable and chinchilla fur werealso highly trendy. However,  at  this  time,  fur  and  its  accessories  became the  privilege  of ...

Posted by on Sep 10, 2014 .

Largest fur companies of that period

As we‘ve already mentioned in our last piece of the blog, the boom of fur lasted throughout the years 1800-1850. At that time both women and men wore fur clothing. That uprising was partially due to shipping of fur from America and Canada in extremely huge quantities. One of the largest-scale fur companies of that time to be mentioned were “North West Company” set up in 1783 and “Hudson’ Bay Company” set up in 1670. The company “Misouri Fur Company” should also not be left out which is known to have exported the greatest quantity of beaver fur to Europe.

One more large...

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